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Queen Latifah is the new face of Pantene
Patricia Molina| 9 de septiembre de 2013
Queen Latifah, actriz de Hollywood y nueva imagen de Pantene
Queen Latifah, the Oscar-nominated actress and current image of Covergirl, is the new face of Pantene for the brands Truly Relaxed and Truly Natural collection. Queen Latifah not only exudes inner and outer beauty, but she is a brilliant business woman who shines in every aspect of her work says Kevin Crociata, marketing director of North American Hair Care at Procter & Gamble. We believe her strong, playful personality and passion for life resonates with women. Her honest and approachable attitude makes her a perfect addition to the Pantene family.With so much going on in her fascinating life and professional career, Queen Latifah has become a role model for other woman and someone they trust. Over the years Ive learned to be versatile when it comes to beauty and hair, the actress says. Hair is an extension of who you are. As black women, we express ourselves through our hair so we should have fun with it. But all women worry about keeping their hair healthy so they can enjoy it. I love that Pantene stands for health and that their products deliver on what they promise.The new face of Pantene appears in the brands multimedia campaign that includes television, press ads, point-of-sale displays, digital platforms and social media, along with public relations activities, that kicked off in September.Known for her career as an actress, Latifah also has her own line of cosmetics with Covergirl, The Queen Collection.
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