MERCADEO Versión en español

Publicis Groupe reports a 35% increase in their revenue

Manuela Walfenzao| 23 de julio de 2015

In the first half of the year Publicis Groupe registered €4.5 (US$ 4.95) billion in revenue, which implies a 35% increase compared to the same period in 2014 and a 1.2% rise organically.The company, which owns Leo Burnett, Saatchi & Saatchi and BBH, also reflected €363 million in net income during the same period, this is a 39.6% increase compared to the first half of the previous year. Maurice Lévy, chairman and CEO at Publicis Groupe, feels the solid levels of performance are due to the acquisition of SapientNitro and “the good work put in by our staff”. The SapientNitro transaction was carried out in February for US$ 3.7 billion. The company pointed out that more than half of its revenue came from digital activities. “The Sapient integration is not only going according to plan, it is slightly ahead of schedule. Most importantly, it is fulfilling promises that exceed our strategic valuation of the company”, explained Lévy. “In tomorrow’s world, which will be defined by digital data compiling and processing as well as technological investment in marketing, Sapient’s contribution will make it an acquisition of great quality that enables us to help our clients develop and transform themselves”.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.