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Publicis Groupe creates new entity to handle creativity for Walmart U.S.
Manuela Walfenzao| 12 de julio de 2016
Arthur Sadoun, CEO de Publicis Communications, manejará la relación con Walmart
Publicis Groupe and Walmart are creating a new entity responsible for advertising and marketing efforts in the U.S. and in Walmart stores. “The new entity will focus on how Publicis Groupe and Walmart will partner on advertising and marketing efforts as the companies together navigate the future of retail” said Publicis Groupe in a statement. With the deal, Walmart will have access to ‘resources outside of marketing, including capabilities to support corporate reputation and technology that builds relationships with customers'”The store has already begun working with Saatchi & Saatchi from Publicis Groupe. It has also been working with Interpublic’s Martin Agency, for creative, and, according to those familiar with the matter, the agency is now officially losing the creative part to Publicis Groupe. But currently, most of their creative projects are carried out by Saatchi. Arthur Sadoun, CEO of Publicis Communications, will handle the relationship with Walmart. The company will ensure that the right talent is working on each Walmart project.” This deal does not include social media. “Our ambition globally is to make every day easier for busy families, and having best-in-class marketing is critical to achieving that goal” said Doug McMillon, President and Chief Executive Officer of Walmart Stores. “This relationship with Publicis Groupe will help us think and act differently, which will ultimately enable us to serve our customers even better.”
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