MERCADEO Versión en español

PRODU presents the new Lopez Negrete campaign for Chrysler starring Gael García Bernal

24 de marzo de 2015

Fernando Osuna, creative director of Lopez Negrete, spoke to PRODU about the latest campaign that the multicultural agency designed for Chrysler, aiming to highlight organically all the features of the new C200 sedan, considered one of the most attractive models for the young Hispanics.”It isn’t about making commercials that only sell the features of the vehicle. Hispanic millennials are worried about the features but what really matters is what those features mean to them. It’s all a matter of developing a story. In this case, the Chrysler 200 and its features integrated in an organic way in a story about its own reinvention”, Osuna told PRODU.The campaign is made up of four commercials whose goal is to inspire millennial Hispanics to overcome their expectations. The spots are starred by the Mexican actor Gael García Bernal.”García Bernal was not chosen simply for including a celebrity. He fits with the brand and the main message that is being transmitted” he explained. Gael is a true professional and a talented actor, he really immerses himself in the project, modifying the story and offering solutions when we faced challenges. We asked Gael to interpret himself and he really gave his best performance. It is a great pleasure to work with such a dynamic actor who is constantly struggling to be better” he concluded.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.