MERCADEO

Portuguese Creative Club Consolidates Alliance with FIAP

Liz Unamo| 23 de febrero de 2021

El Club de Creatividad de Portugal - Susana Albuquerque

The Clube de Criativos de Portugal has confirmed its collaboration with the Ibero-American Advertising Festival (FIAP), where all winning entries from the 2019 and 2020 editions of the Portuguese Creative Club Festival will now be shortlisted upon registering with FIAP 2020. “FIAP is all about big ideas, and these should be the ones that mark the difference for a brand and for consumers: ideas that have an impact. It’s super important to remember this now when we’re talking about awards ceremonies,” said Portuguese Creative Club President Susana Albuquerque. One goal of the Portuguese Creative Club is to establish connections between the local creative community and the world. “Part of our goal is to create alliances with the most relevant, most respected awards. FIAP must definitely be included. In Portugal, unfortunately, we are not connected with the Latin world – we’re more Atlantic than Latino, so this is a great chance to expand our horizons and connect with the Hispanic world.” The 2021 edition will also include alliances with different Creative Circles around Latin America. The FIAP + PRODU Innovation Summit & Gala will take place between October 5-7 at the legendary Eden Roc Hotel in Miami.

Diario de Hoy

jueves, 7 de noviembre de 2024

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