Ponce shows another side of men with Not just a pretty hairstyle for Axe

The Argentinian agency Ponce is entering the U.S. general market releasing the integrated campaign {Not just a pretty hairstyle;www.produ.com/publicidad/videos/index.html?Noti=11038} for Axe. “Behind a nice hairstyle can be hiding the best sandwich maker with left overs or, for instance, a great gossip writer” states the spot. With this spot, the Unilever brand promotes its new hair products line with a message that appeals to each man with a unique skill, magic, and together with an incredible hairstyle, can make of him the most attractive and interesting person in the world.