MERCADEO Versión en español

Pipe Ybarra of Whiskey: We do spots in many countries and you feel you’re practically filming home

Manuela Walfenzao| 8 de julio de 2016

Pipe Ybarra, director de Whiskey

Whiskey filmed the new Back to School campaign for Walmart together with Lopez Negrete Communications. The spots were released this Monday 11th. Pipe Ybarra, commercial’s director talked about the experience. “We filmed in Los Angeles, at a beautiful location. It was a school built in the thirties, with two lovely characters: a 6 years old girl and a 11 years old boy. Being a dad has given me some experience with kids that allows me to communicate very well with them and is always fun doing this type of projects” Ybarra said. “This campaign was initially planned for the Hispanic market, but it turned out very neutral and the client is thinking of launching it for the general market.” For Ybarra it was a good work experience with Federico Cantini. “He is a great photographer with whom I always wanted to work with and everything turned out perfect. Manuel Villegas – Lopez Negrete Creative Director- also was a great part of the team in the set. He is not only very creative; he is also very respectful but with great contributions” he added. Recently Ybarra filmed campaigns in Venezuela, Mexico, Colombia and Panama. “Mostly it all happens thanks to Whiskey, we do spots in many countries and what is interesting is that you film almost as if you were at home, because it’s your team, your photographers, your friends, but in another country.” Currently the company is very excited with Whiskey Contents. “We’re several partners trained in the school of fiction, and this path doesn’t go against advertising.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.