MERCADEO Versión en español
Pinterest presented a new technology to be more measurable facing brands
Patricia Molina| 21 de mayo de 2014
Ahora en Pinterest las marcas pueden conocer cuáles de sus productos son los más populares
Pinterest, now open for businesses with its new way of advertising, has given an unexpected step to be more measurable for brands.This enterprise of social indicators, that has more than four years in the market, is opening a new app programming interface (API) about businesses. In this way, it allows a small group of developers for marketers software to take advantage of the intelligence of this initiative and know how the pins are working through this network.Now on Pinterest, brands can know which of their products are the most popular on the network, what kind of images are being shared and what pins are stimulating most of the traffic and sales through services like Percolate and Spredfast that help to manage the brand presence in other social media networks. That means, a retailer footwear could decide to change a screen on the shop or Exchange a product photo in a website, depending on how of their images are being the most popular, for example.Apu Gupta, Curalates CEO, expects this app encourages brands that were previously doubting to join Pinterest, now that it has become more measurable in a way that is approved by the Company formally. “There have been conservative brands that have remained aside,” he added.Pinterest is starting with seven developers Martech: ExactTarget, Hootsuite, Spredfast, Percolate, Piqora, Curalate and Tailwind, slowly.
