MERCADEO Versión en español

Pierre Diennet of Lotame: Privacy should be controlled by the individual, not by Apple or Google

Manuela Walfenzao| 25 de agosto de 2020

Pierre Diennet de Lotame

Pierre Diennet, product VP at Lotame, opened the second day of the IAB Conecta 2020 conference on Tuesday, August 26, with a presentation dubbed Connectivity & Collaboration: How to Build a Bright Data Future Right Now. The talk started with an evaluation of “how the pandemic has has changed your connections.” “At Lotame we think the future of advertising technology is based on people. It has privacy as its priority and is open to everyone,” he said. “Aside from the pandemic, we have pressures coming from all sides: privacy regulations, the appearance of cookies, disconnected data like walled-in gardens closed off even more with privacy regulations to consolidate brands’ control of the market. But we can tap into these trends to move into the future, and we believe independent technology platforms are the only sure way into the future we want.” The company, unlike other ad tech firms, focuses on people and not on devices, so it has designed a fairly comprehensive ID for individual consumers and gets a good profile of all their online behavior. “But we do this respecting people’s right to privacy,” Diennet said. “Lotame thinks the Web must be open and that privacy must be controlled by the individual, not by Apple or Google. We are aiming at an open, transparent and powerful Web, the way it should be. We think the future is connected.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.