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Philip Thomas from Cannes Lions: Our campaign is centered on the importance of creativity because it is the force for our business
9 de febrero de 2016
Philip Thomas de Cannes Lions: Nuestra campaña se centra en la importancia de la creatividad porque es el motor de nuestro negocio
The 2016 Cannes Lions International Festival of Creativity disclosed its new promotional campaign for the 63rd edition of the Festival: Thank You Creativity. “We make the case for creativity because we know that it’s a force for business, for change and for good. But we can do more” says Philip Thomas, Lions Festivals CEO. “Its our mission not just to champion creativity, but to remind people of its magic and join us in being grateful for the difference it makes.” The Thank You Creativity campaign was developed in-house and features multiple print executions and a series of short films. All the pieces were created by a group of industry professionals who were asked to explain why they’re thankful to creativity.”Not everyone can attend the festival, and only a select few will win a Lion, but the inspiration and learnings from Cannes Lions are so often shared by those who experience them first-hand that the benefits trickle down. We want to amplify that process and galvanise creatives the world over” explained Thomas. In the coming months they will unveil further Thank You Creativity initiatives that will be part of the promotional campaign for the Cannes Lions Festival that will take place between June 18th and 25th 2016.
