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Phil Harris from Geofeedia: We can generate digital commitment with a brand through social networks and a mobile phone
Manuela Walfenzao| 29 de junio de 2015
Phil Harris, director ejecutivo de Geofeedia, compartió su interés por la estrategia que está utilizando Sports World Chicago
Sports World Chicago is driving its online and in-store sales by micro-targeting its clients who are sports fans. Thanks to the Geofeedia platform, it is able to find fans that are near its store across from the Wrigley Field or in other cities where there are games, and invite them to purchase, while they are in the right mood due to the game.The strategy has boosted the company´s social networks. They now have more than 28,000 followers on Facebook, 2,700 on Instagram, 1,400 on Pinterest and 1,300 on Twitter. The program proves the ability of mobile to boost social exchange and sales through a live event that they have linked to an offer.We can generate digital commitment with a brand through social networks and a consumer´s mobile phone, and we can also have an impact on his experience and his behavior”, said Phil Harris, CEO of Geofeedia. “If you deliver consumers a relevant and comfortable offer you can affect his behavior to drive sales and, even more, share it with their followers”.The Geofeedia platform allows sellers to identify in real time who is in a location and what their experience is, thanks to what they are sharing on social networks. Besides tweets, modern consumers share videos and pictures of their experience, which are key material for advertisers.
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