Roselyn Sánchez y La La Anthony asistieron al lanzamiento de Nueva Latina Monologues
Procter & Gambles Orgullosa program, a platform created in 2011 to celebrate, strengthen and stimulate dreams and achievements among Latinas, presented its new campaign Nueva Latina, a project that empowers women to define for themselves what it means to be a modern, bicultural Latina.As part of the launch, Orgullosa presented in New York the debut of its production Nueva Latina Monologues. This initiative personifies the unique, complex experience of the Latina woman in the United States. To bring it all to life, popular director and writer Linda Nieves-Powell dramatizes some true stories, issues and cultural topics that surround the Latina woman today.Nieves-Powell came up with a script that reflects issues and subjects with which many bicultural women can identify, such as the meeting of two cultures, the balance of expectations and family traditions, preserving the language while breaking away from Latino cultural idiosyncrasies and stereotypes.A recent study by ORC International for Orgullosa found that despite almost all Latina women (98 percent) being proud of their culture, an overwhelming 89 percent feel as American as they do Latina.”The Nueva Latina campaign offers a unique forum for Latinas to discuss their own opinions, observations and even share stories of their own experience through the Orgullosa community” said Luis Restrepo, brand manager for Orgullosa.
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