MERCADEO Versión en español

Peter Blacker from Telemundo: We are focused on how each program should be shown in the different digital platforms

Manuela Walfenzao| 30 de noviembre de 2015

Peter Blacker, EVP de Medios Digitales y Negocios Emergentes de NBCUniversal Telemundo

Telemundo’s YouTube channel nearly tripled its audience during 2015, adding 613 thousand subscribers from January until October. During the same period, the channel generated 460 million visits, a 262% growth compared to the same period in 2014.The Hispanic TV network believes this growth is due to the integration between its social network strategy and the digital strategy for general programming. Three years ago, these teams worked separately. Peter Blacker, EVP of Digital Media and Emerging Businesses at NBCUniversal Telemundo, is responsible for this process. “The task is to focus on how each show should play out on each platform and in which language” he explained. “Every single one of my programming people has to be thinking about all of these platforms”. This focus has been very effective in YouTube where Telemundo enhances its existing TV series by providing additional content. Some shows, like Caso Cerrado, have their own channels, which provide original videos exclusive to the social network. “That’s really exciting when you have the show’s producers involved, who want to create more content and get more people to become fans of the show” added Blacker.”We need to be where our audience is” said Blacker. “A fan of one of these shows is going to spend a certain amount of time on YouTube, Facebook and other social platforms, and the fact is that they want different things in each of those areas. The good thing is we make so many hours of content that we have this enormous engine to feed it.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.