MERCADEO

Petco Names Anomaly as its Creative Agency of Record

Liz Unamo| 6 de enero de 2019

Carl Johnson, CEO global de Anomaly

Petco today announced it has selected Anomaly as its creative agency partner to help lead the pet retailer’s marketing and brand transformation strategy. New York-based Anomaly was selected through a review process initiated in Fall 2018 and managed by MediaLink. The news comes directly on the heels of Petco’s industry-first announcement that it will remove all dog and cat food products containing artificial ingredients from its shelves by May 2019. Along with Petco’s marketing team — led by recently appointed Chief Marketing Officer, Tariq Hassan — the agency will help drive the brand’s continued marketing evolution as it seeks to differentiate its business and meet the evolving demands of consumers. “The Anomaly team has demonstrated tremendous passion for our brand, a deep understanding of our consumer, and the strategic prowess to unlock future growth opportunities for Petco,” said Tariq Hassan, Petco Chief Marketing Officer. “Their perspective on the unique relationship between technology and creativity in today’s marketing landscape will be critical to establishing Petco as a cultural leader among the pet parent community.” Anomaly has been charged with delivering bold creative ideas and counsel on Petco’s omnichannel and consumer engagement strategies, with a targeted focus on digital. “This is a rare and special opportunity that we simply had to do — an ambitious vision, a smart and collaborative client plus the responsibility of playing a pivotal role — it doesn’t get much better,” said Anomaly CEO Carl Johnson.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image