Campaña Pepsi BTL
In response to alarming evidence of the continued disparate, negative impact of COVID-19, PepsiCo and its philanthropic arm, The PepsiCo Foundation, today launched an initiative to provide increased medical and economic aid to communities of color across the country where the company has long worked. The $7 million initiative is a comprehensive project to support immediate relief and long-term recovery. The program will provide $1 million each to the National Urban League and UnidosUS to help feed families and seniors, increase medical care and testing, expand access to government support and provide technology for remote education and work, with a portion of the funds focused on post-recovery relief. An additional $5 million will go to local nonprofit partners to provide support and services that meet the specific needs of Black and Latino communities.The PepsiCo Foundation is also providing a $100,000 grant to the Farmworkers Pandemic Relief Fund, providing critical emergency assistance to America’s farmworkers who are supporting our food supply during the pandemic, many of whom are vulnerable. “COVID-19 has once again put a spotlight on the deep-rooted health and economic disparities that have long faced communities of color,” said Steven Williams, Chief Executive Officer, PepsiCo Foods North America. “In response to this, we’re helping to provide immediate relief and support long-term recovery for Black and Latino communities. But just as these inequities existed well before coronavirus, we will continue to do our part and be a partner to these communities in the months and years ahead.”
La empatía y sensibilidad son claves: Jill Leccia de Gatorade
