MERCADEO Versión en español

Pepsi motivates young Americans to use their right to vote

Manuela Walfenzao| 28 de agosto de 2020

Unmute Yourself Pepsi

Pepsi launched its new Unmute Your Voice campaign during the MTV Video Music Awards on Sunday, August 30. Esperanza Teasdale, VP & GM of PepsiCo’s Hispanic Business Unit, discussed this new initiative created by alma that aims to motivate young people to vote. “We’re doing this campaign because we know that Latino and African-American multicultural youth are leading U.S. population growth, but do not necessarily register to vote,” Teasdale said. “We also know they often feel their voices are not heard, which is why we created Unmute Your Voice – to show them that by voting they can at last achieve representation in the government.” The campaign features an educational platform that provides young people with all the information they need to register in the U.S. electoral system and exercise their right to vote. “We know these youngsters care about the elections, but might not be sure how to register and need more instruction,” she said. “This campaign leads them to the platform where they can get all the information they need.”

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.