MERCADEO Versión en español

Pedro Travesedo from Sizmek LatAm: In all advertising campaigns, users respond in data

Cristian Vergara| 19 de mayo de 2016

Pedro Travesedo, VP for LatAm at Sizmek, presented in Group Next M 2016 in Mexico an analysis of the value of creativity when added to data.In a conversation with PRODU, he highlighted that in the end, in all advertising campaigns users respond in the form of data and “it is important for the industry to work more on this information to be able to impact audiences the best possible way”.According to Travesedo, in this context, media and advertising agencies play a fundamental role since, on one hand, they must ensure good planning, data optimization and intelligence and, on the other, the creative execution of any communication effort. However, he points out the need to deepen the cohesion of the two fields. “There are still many voids in this field and we must work on that” he said.He added that, even though Latin America is tailgating Europe and the U.S., more and more brands are betting on notification in their communication. “The region is growing rapidly and the significant results of this growth could be seen at the end of this year”. Finally, he emphasized that the main challenge is in the brands themselves. “They have to believe more in what providers, technology and agencies have been telling them for a long time. In the end, someone has to move the needle and I think advertisers have to have an attitude that favors evolution and adaptation”.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.