As a technology company, Sizmek is always at the cutting edge of the market, and being a global company, they clearly identify trends. In an interview with PRODU, its Latin America VP, Pedro Travesedo said that, as a technology company, oriented to data, they know there is a focus on better understanding audiences, “knowing what consumers do and our responsibility is to help brands give them data insights so they can make better decisions”.Travesedo maintained that Sizmek is oriented towards a platform that unifies the needs of a brand in the digital environment, “that, as we know, is a complicated ecosystem. Data and creativity are for us the greatest pillars where we have placed developments and within data, we can also have a multichannel focus. Programmatic is the strategic line and the thing now is how we can resolve the challenges this environment poses in order to make the most of it in a better way”.Regarding the annual AHAA conference, Pedro Travesedo applauded that there is an event devoted to US Hispanic, “which is a key segment for the region. We have seen they have their peculiarities, preferences, tastes and their own way to consume and be influenced”. For the representative of Sizmek, the most relevant thing is that there is a great bet on innovation, “it is clear that brands that innovate, bet and are brave can achieve better results, the key is in the data and in creativity. Creativity is resourcefulness, differentiation and manage to find what people what people can be influenced by”.
