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Paulo Castro of Terra: We offer what the user is looking for, more assertively
Patricia Molina| 16 de abril de 2014
Terra, one of the worlds main digital mass media companies, innovates yet again with a new layout and content delivery format and marketing, the New Terra, as known informally, which targets relevant content value for each user. Paulo Castro, Terra CEO, in an interview with PRODU, revealed that this change is the most important change that Terra has made in the last two years. “It is a contemporary vision which is very aligned with what is happening nowadays ( ). The media world has to program and offer content for the interest of the most of the audience, but with this, we do not necessarily get to all the users” he added. The spokesman explained that there are three important points defining the innovative proposal of Terra: simplicity, personalization and multiple screens. “Our new offer is easier to navigate. Besides, there is no one front page, but millions of daily front pages for different preferences, based on what we know about the user through their Facebook ID, Twitter, and Google Earth, among others. For the very first time, we have the same contents for smartphones, computers and tablets, based on the same content, but fitting the screen size” he explained.Finishing with the arrival of the new project, Terra assumes globally, four big pillars where its content is based: News, Fashion & Beauty, Music and Sports.
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