MERCADEO Versión en español

Pablo Buffagni of BBQ Agency: 2015 was our first year in business and it has been better than we expected

6 de enero de 2016

For Pablo Buffagni, BBQ Agency’s Founder and Director, in the first year of his shop they have seen an increase in projects which has brought them far. “It’s our first year in business and it has been better than we expected” he asserted. Talking to PRODU he said that their first involvement in a festival was for Fundación Forever –produced by Tono Studios- and they resulted finalists in the Radio Mercury Awards. “The best thing that has happened to us is our new business performance, starting with the global launch of Safedome: a campaign we produced with a RLPP for Infinity Insurance, answering to the release of licenses in California; the implementation in the U.S. of the campaign Síguete a ti misma (Follow Yourself) for Ilusión lingerie, and the trust that Pepsi – an exemplary brand- bestowed upon us when giving us the responsibility of their integrated 2015 Christmas campaign for Guatemala, El Salvador, Honduras and Nicaragua” he said. Within the investment pie –according to Buffagni- they had a very good work combination of TV, video in other supports, radio, public media, conventional digital campaigns, social media and non-traditional work, which has included many very innovative ideas in the media sector. He said that the most outstanding 2016 trend is the clients’ practice of bidding their work by projects. “We are well prepared to meet this type of practice, because we were born dealing with that reality.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.