mario ga
To encourage Latino Millennials to register and vote in the upcoming November 8th elections, Orcí -an independent minority-owned advertising agency- and NALEO (National Association of Latino Elected and Appointed Officials), designed together a digital campaign focus on relevant messages to the Latino Millennial audience, specifically the economy and education. “The main message is: You like to vote and say what you think. Therefore, you cannot miss the great opportunity to be heard. Vote on November 8th” explained Juan Jose Quintana, Executive Creative Director at Orcí. The digital campaign includes two spots produced with the participation of Lecta Films that were released in digital and social media. In addition to Quintana, the creative team at Orcí that developed the ads include: Allen Perez, Executive Producer; Diego Andrade, Copy; Aaron Monroy, Art Director; and Marina Filippelli, SVP Director Client Services. “The central idea was to appeal to this groups tendency to express their opinions on social media and vote, whether in phone apps, online reviews, TV shows, and the broad offerings of social media sites” explained Quintana.
