MERCADEO Versión en español
Open English launches campaign for the Hispanic market
16 de abril de 2015
Andrés Moreno dice que los comerciales ahora son más sobrios
Andrés Moreno, president and founder of Open English, had a clear market vision when boosting his online English program, offer an excellent product, and from there on, let it go viral. In conversations with PRODU he explains that growth in the Hispanic market began in an organic manner, through the 300 thousand students they have in Latin America.After penetrating the market in Latin America, he set out to conquer the Hispanic market together with the agency Pinta, with a campaign that is a bit more sober, in which the notion of speaking English is a resource to become a candidate for a job. “The ads we made for the Hispanic market are much more sober and are based on explaining the product and the company, showing the learning platform on the ad, so people see they can have direct contact with a North American teacher. It is also intended to link the possibility of speaking English well with the possibility of getting a job”, says Moreno.Although the style of the campaign for the Hispanic market contrasts with the previous style, Moreno explains that the consumption behavior of Hispanic and Latin American is the same.
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