MERCADEO Versión en español
Omnicom Media Group announces the launching of a third agency network
Manuela Walfenzao| 11 de abril de 2016
Daryl Simm, CEO de Omnicom Media Group
Omnicom Media Group’s third agency network is called Hearts & Science and was created as a result of the needs of a changing tech world, in which digital marketing is increasingly personalized. The new network will design brand strategies with insights obtained in real time, it will have experts in data and purchase of digital media, among other innovative services.Now, decisions must be made in real time to have an effective reach and enable taking the right message to the right consumer, at the right time.”With the addition of Hearts & Science, Omnicom Media Group has three distinct agency brands all focused on driving client business results” says Daryl Simm, CEO, Omnicom Media Group. “OMD is the world’s largest and most creatively awarded media agency; PHD is the global leader in communications planning; Hearts & Science will be highly focused on data driven marketing. All three agency networks benefit from the full scale of Omnicom Media Group’s activation and buying resources and our industry-leading Annalect data and analytics platform.”Hearts & Science will start its North America based operations in April with Procter & Gamble as its inaugural client and Scott Hagedorn as its CEO. Hagedorn assumed this role after five years as Founding CEO of Annalect. The executive is responsible for the vision that defines the company as “the nexus between marketing science and consumer connections.”
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