Old Spice lleva nuevo mensaje al público adolescente
Old Spice, the brand of grooming products for men founded in 1934, first aired its new commercial during the AFC wild-card round game between San Diego and Cincinnati.To the surprise of the masculine gender, the advertising spot lacks the well-known presence of Isaias Mustafa. In his place, Old Spice chose to communicate in a new way and debuted the Mom Song commercial which has had huge success after being uploaded to YouTube and grabbing almost 1.5 million views.The brand of personal-hygiene products has a reputation of being for older men, which is why the company decided to refresh its communications strategy to win a younger segment with a humorous message suggesting that teenagers who use Old Spice suddenly become real men.According to the spot, the Old Spice body aerosol is so effective at turning a kid into a man that all the moms show up in the most unexpected places to see what their now grown-up sons are up to, and (because of the girlfriends) it drives them crazy.To see and enjoy the Old Spice spot Mom Song, visit {here;http://www.youtube.com/watch?v=JEbpbNTkIdk&feature=player_embedded}.