Alberto Cárdenas en la nueva campaña de Old Spice
Old Spice launched on Monday June 27th its campaign Smell Em Whos Boss, developed by Wieden+Kennedy (Portland). In four commercials they humorously illustrate the “transformational powers” of Old Spice Swagger and Desperado scents. Two of the spots are aimed at Hispanic millennials and introduce the first Mexican actor to star in an Old Spice campaign. Alberto Cárdenas stars in Standoff and Perfect ending, pieces that play with the type of absurd humor the brand has used for years. Cárdenas joins the list of emblematic actors that have worked with Old Spice representing the Desperado Guy scent. Cárdenas is native from Guadalajara, Mexico. He studied architecture and works as a model and actor. His architecture projects have been focused on social urban projects. And as an actor and model he has collaborated with great brands.The other spots in the campaign star Thomas Beaudoin, who plays the Swagger Guy in Innocent and Five Year Plan.
Teads Social: Sector Ventas lidera publicación de videos en plataformas sociales en Argentina
W+K y Old Spice muestran nuevas facetas de la eterna batalla entre Isaiah Mustafa y Terry Crews
Entretenimiento lidera las vistas de video online en México durante agosto de acuerdo a Teads Social
