Berbari y Genolet firmaron el acuerdo en Miami
MARCA Miami and Ogilvy Mexico & Miami signed a joint strategic agreement that will broaden Ogilvy’s Hispanic services offer and strengthen MARCA’s current capabilities in digital, social and analytic media. The partnership was announced by Tony Nieves, President of MARCA and Horacio Genolet, CEO of Ogilvy Latina Wednesday July 12.”We feel very enthusiastic with the new association with Ogilvy Mexico & Miami, that now enables us to offer a broader range of services to our clients in digital and media purchases, as well as business consultancy. We are also expecting to expand the resources of new creative talents with experience in Latin America” stated Alejandro Berbari, partner and Executive Creative Director at MARCA.”Ogilvy México & Miami, will undoubtedly strengthen their credentials and capabilities for the Hispanic market in the U.S. thanks to the vast experience of MARCA in this segment. I am sure that this alliance will turn us into a real creative company for the brands that are trying to reach Hispanic and Latin American markets” said Genolet.
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