MERCADEO Versión en español
Ogilvy & Mathers Tham Khai: We live the golden age of advertising in which the imagination knows no limits
Vanessa Maldonado| 14 de noviembre de 2014
Tham Khai es director creativo global de Ogilvy & Mather
The Global Creative Director of Ogilvy & Mather, Tham Khai, gave a presentation at the last AMAP meeting, which conducted the Mexican Association of Advertising Agencies, in which he said that the advertising industry lives its moment of success, and advised the audience to take risks and be open to new ideas that change the world.”The good old days of advertising are today, we are living the golden age of industry. You need to challenge assumptions and take risks, be open to new ideas and make unlikely connections to take the unexpected. We must be ready to break with many things, in all areas, because if you really want to succeed, you will not only fail, but you have to make a spectacular way to quickly reach success,” he said. The manager explained how the group went from fifth to first place in the ranking, where “the goal was to climb not only the stage of creativity, but also the efficiency, what we call the twin peaks, and we have fortunately come both peaks along the same path. Today, they are now more important thanks to the growth of social media, where we have good stories to live long and prosper. We live in the era of storytelling.”Finally, he stressed that advertising, despite being criticized often, “at its best can help change the world and make of this a better place.”
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