Hernan Cerdeiro de AnyGivenDay
NOBOX, the social-first creative agency, and their network partners Samy Alliance, have named creative agency executive and entrepreneur Hernán Cerdeiro as Chief Creative Officer of the Americas. Hernán is the founder of Miami-based creative agency, AnyGivenDay, which NOBOX and Samy Alliance plan to integrate into the company. In addition, Any Given Day partner Mariano Duhalde, has also joined as Chief Creative Officer of LATAM.Diego Fernandez, General Manager/Partner at NOBOX, notes that as NOBOX’s work continues to evolve beyond social, Cerdeiro and Duhalde will play a key role in guiding clients and internal teams towards masterful storytelling and content development. “Putting their previous experience in the US and LATAM markets to use, Hernan and Mariano will provide NOBOX and the rest of the Samy Alliance with creative direction as we continue to expand our offerings for clients like Netflix, Playstation, Reebok, and Pepsico,” Fernandez says. Before founding AnyGivenDay, Cerdeiro served as VP, Executive Creative Director for Conill Saatchi & Saatchi. He has also held long-term leadership roles at agencies with known histories of multicultural excellence like Latinworks and Alma DDB.“The alliance with NOBOX and the Samy network is an opportunity to offer clients more robust capabilities and expand our offerings as an integrated agency to create campaigns that have an impact on the consumers’ culture,” Cerdeiros says. “Bringing to the table that creative intuition as we continue to expand ourselves beyond social, always helping to improve the crafting from storytelling to production.
