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Nike and other brands end their professional relationship with Maria Sharapova
Manuela Walfenzao| 9 de marzo de 2016
La tenista dio positivo en exámenes antidopaje
Sports advertisers and other marketers ended their advertising relationship with the tennis star, Maria Sharapova, when the athlete admitted that the drug test she took for the Australian Open in January resulted positive.The athlete argued that the presence of meldonium in her blood was for treating diabetes and low magnesium, but this drug is banned by the World Anti-Doping Agency. Research has proven that it is linked to high performance in sports. Sharapova could face a lifetime ban from tennis.One day after the announcement, several brands linked to the tennis player have distanced themselves from her out of fear of harming their corporate images. Nike worked for two decades with Sharapova. They have an exclusive line of branded tennis clothes with her signature and closed a US$70 million deal with her as the image for several commercials. The company declared that the news saddened and surprised them very much. It will temporarily suspend their relationship with the athlete, but will monitor the situation.The luxury watchmaker, Tag Hauer, decided not to renew its contract with Sharapova, ending a 12-year work relationship. Porsche, for its part suspended advertising activities planned to be carried out with the athlete. In 2013, Sharapova became the sports car brand’s first female ambassador.
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