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Nielsen launches its new digital content rating
Manuela Walfenzao| 28 de septiembre de 2016
Megan Clarken, presidenta de Liderazgo de Producto de Nielsen
On Friday September 30th, Nielsen will launch its digital content rating, a tool that measures audiences across desktop and mobile devices for all content, including video, audio and text, through computers and mobile devices. The clients of the group related with these digital content ratings include BuzzFeed, Vice, Mashable, PopSugar, Discovery, Freeform, Kik, AOL, A&E and Tastemade. Last week, Nielsen announced that this total content ratings will be available to all Nielsen clients, including all networks, agencies, analysts and press, by March 1st, but the digital content ratings will be available five months earlier than that. “Delivering syndicated digital content ratings is a tremendous milestone, and provides publishers, agencies and advertisers powerful insights that help them understand the full value of their content across digital platforms” said Megan Clarken, Nielsen’s President of Product Leadership, in a statement. These new ratings are different from total content ratings in that they are focused on video and contain “de-duplicated” numbers, revealing the total unduplicated audience by removing multiple viewers by the same person on different platforms. With this new tool, Nielsen offers each brand two types of metrics: One is an overall view of time spent, reach and audiences that view all content (video, audio and text) on that particular brand overall, and the other is a deeper dive into video metrics, like amount of time spent and average audience.
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