MERCADEO Versión en español
Nielsen: Global consumer Confidence Increased
Manuela Walfenzao| 22 de agosto de 2017
Nielsen: Incrementó índice de confianza del consumidor a nivel global
For the second quarter of 2017, Nielsen recorded a rise of three index points in global consumer confidence, buoyed by increases in 41 of the 63 markets measured by the consulting firm. The Nielsen Consumer Confidence Index measures perceptions of local job prospects, personal finances, and immediate-spending intentions. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively.The region that registered greatest confidence level was North America with 117 points, but the index in Asia-Pacific, Europe, and Latin America also rose. Trends in Europe were particularly noteworthy, with 22 of the 33 countries posting a higher sentiment than at the close of 2016. Analyzing global trends, confidence levels were higher in five of the world’s six regions compared to 2016. Africa/Middle East saw the greatest change in confidence in the second quarter, with a five-point rise in the score, i.e. from 83 to 88. In Latin America, the index has remained stable at 85, with a rise of one point for the fourth quarter of 2016. Measurements range from a raise to 97 in Peru, to a drop to 58 in Venezuela.According to Nielsen, the global confidence score increased because a greater proportion of consumers feels more positively about job prospects, the state of their personal finances and the belief that now is a good time to buy the things they want and need. Optimism levels about personal finances increased from 47 to 50 between the end of 2016 and the second quarter of 2017.
