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NGL Collective Acquires Hispanicize Media Group
Liz Unamo| 2 de julio de 2019
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NGL Collective, the leading independent Latinx media and entertainment company co-founded by actor, John Leguizamo, announced its acquisition of Hispanicize Media Group (HMG), producers of Hispanicize, the largest and most iconic event of its kind which each year features a roster of top Latinx celebrities and influencers, owned and operated digital properties and proprietary social AI technology. NGL Collective’s acquisition of HMG rounds out NGL’s robust cross-platform Latinx offering spanning media, production, social and live events delivering advertisers the most comprehensive set of Latinx marketing tools in the industry. This year’s landmark 10th Anniversary of Hispanicize is set to take place at the iconic 73-story InterContinental Los Angeles Downtown, October 17– 19, 2019 celebrating Hispanic Heritage Month. A re-envisioned Hispanicize will highlight the history and successes of the past nine years, while introducing new and exciting elements, led by NGL who are pioneers in the Latinx media, marketing and entertainment space.“NGL’s acquisition of Hispanicize Media Group really sets us head and shoulders apart from the other Latinx entities in our space with an offering that now includes NGL Live, NGL Social, NGL Media and NGL Studios. Advertisers and their array of agency partners seeking a cross-platform connection to the Latinx audience can now find it all in one place with NGL Collective. It’s particularly gratifying and humbling to carry the Hispanicize torch into the future, continuing to grow its influence and awareness, as it is a special and important voice in the industry,” said David Chitel, CEO and Founder, NGL Collective.
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