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New York Times closes publishing deal with Facebook
Manuela Walfenzao| 14 de mayo de 2015
Ahora el diario publicará artículos directamente en el feed de Facebook
New York Times announced that they are starting to publish some articles directly on Facebook’s feed. Some think it is a historical move and others that it is risky. No matter what, the important thing is to understand what this deal means and the implications it will have in the future. Part of the NY Times business is based on subscriptions, publishing free information may seem dangerous for its network of subscribers, but to build a bigger network they must think as one.The social media that have the biggest growth rate, such as Instagram, Snapchat, WhatsApp or Airbnb, supported themselves on a preexisting social media at some point in their development. They built upon the foundation of users and social dynamics that were already occurring. This allowed them to grow rapidly and generate massive network effects. Airbnb relied on support from Craiglist, Paypal on eBay and Instagram did it on Facebook. This strategy is known as growth hacking and is considered one of the most sustainable growth strategies because it does not require as much time as it normally would to build a network starting from zero.In using Facebook as publishing platform, the NY Times could hack its own growth. The value they would gain would be cultural impact, brand visibility, and they are facing the opportunity to capitalize on the effects of network marketing. The success of this adventure will depend on how the NY Times understands the nature of the network it is making an alliance with.
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