Rebecca Mahony, CMO de Teads
Teads announced findings from a new study performed with Neuro-Insight – the world leader in neuroscience -based market research, demonstrating that premium editorial engages viewers with highly memorable content that has a greater impact for video advertisers.“This study validates something Teads has felt strongly about for some time—that advertising within premium editorial content is the most effective option for advertisers, hitting on a number of key performance metrics” said Rebecca Mahony, CMO at Teads. “Neuro studies are really pushing the envelope of what is possible when it comes to measuring how ads resonate with consumers and offer a unique opportunity to drill down on the elements and context considerations surrounding advertising. We’re excited to see that results support the concept that premium editorial helps video ads rise to the top.” Jen Wong, Chief Operating Officer and President of Digital at Time, said: “As our partners look for ways to allocate their budgets, this study reinforces the effectiveness and engagement of video advertising within premium editorial content. Advertising within high-quality content is a win-win for our partners who want the highest ROI.” To download a copy of Teads’ study, please click here.
