MERCADEO Versión en español

New FIAP Returns To Its City Of Origin

Manuela Walfenzao| 3 de septiembre de 2017

Figueroa Reyes: El esfuerzo que han hecho todas las agencias superó ampliamente nuestras expectativas

The Ibero-American Advertising Festival, FIAP returned on Sunday, September 3rd to Buenos Aires, the city where it was created. The event opened with a welcoming cocktail at Faena Hotel hosted by Rodrigo Figueroa Reyes, who leads the New FIAP and thanked all of those who made the festival possible. “We’re launching a festival that has been a success for a long time and returns to continue to do so. The truth is that FIAP is an incredible brand” he said. “All the effort that agencies in Spain, U.S., Brazil and the rest of Latin America, including Argentina, put into the event, greatly exceeded our expectations. And is also important to note that we were able to include our Venezuela’s counterparts, who are going through a very complicated situation.” Diego Radivoy, Creative Industries Director of the City’s Government, highlighted the importance of Buenos Aires having a relevant Ibero-American festival. “This festival exceeds all expectations and I believe that is a great beginning for years to come. It would not have been possible without all the effort that Rodrigo and his team put into it.” Figueroa Reyes explained they decided to make a welcoming party with seniority, which stands for the F of Fiesta; while the “I” stands for Innovation and includes talks about startups; the A, for Audiences includes a day with influencers, and the P for Prize or award, where Andrew Keller From Facebook will be giving a talk during the awarding ceremony. The festival is aiming to cut down the number of award’s categories, so these will include four grand Prix and its subcategories. “We are aiming to make this festival a space for networking, businesses, good vibe, and that the awards become the ‘cherry on top’” he added. “We’re very happy with the people’s response. The idea is to turn the festival completely around and focus more on business. We will be having our first meeting with marketers from the region with very high expectations” said Daniel Marcet, FIAP’s Executive.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.