NEW FIAP – Hispanic Market Goes Home With 17 Soles

The New FIAP closed its first edition, renewed with the awards to the best Ibero-American creativity in four categories: Formats, Innovation, Ads and Production. It was a great night for the Hispanic market, since Richards/Lerma obtained the award Independent Agency of the Year, together with two metals and a finalist piece. ALMA received 13 metals, six finalists and a Grand Prix, and Lopez Negrete Communications and Walo were each awarded a metal. In the Formats category there was no Grand Prix in order to give all the golds the relevance they deserved, in Innovation they found no Grand Prix, while in Ads, two agencies deserved the award: Mercado McCann Argentina for Culo y Calzón for TyC Sports, and ALMA for Lecciones de Español from the series Narcos for Netflix. The Grand Prix in Production went to the agency DDB España, for #UntaggablePerfection for Audi AG.The Grand Slam was for Getty Images/AlmapBBDO. The best of the year awards also include La Doble A as Production Company; Getty Images as Advertiser; AlmapBBDO as Agency and BBDO as Network of the Year.Following is a list of Hispanic metals and finalists: ADVERTISEMENTS-Integral Campaigns- ALMA for Crowdrise with Ayuda Kenya, No Kanye: Silver Sol.-Effective Creativity Public Welfare- ALMA for Crowdrise with Ayuda Kenya, No Kanye: Silver Sol.-Effective Creativity Products / Services / Corporate Image – Richards/Lerma for Aguacates de Mexico with#AVOSECRETS: Finalist.-Design Single Category- ALMA for Sprint with El Último Emoticón: Finalist.-Best Concept Single Category- ALMA for Netflix with Lecciones de Español: Gold Sol.-Print Products / Services / Corporate Campaigns – ALMA for Angel Bins with Footshake: Silver Sol.-Print – Public Welfare Campaigns ALMA for Angel Bins with Footshake: Silver Sol.-Outdoor Services- ALMA for Sprint with El Último Emoticón: Bronze Sol.FORMATS-Real Time Content – Richards/Lerma for Aguacates de México with #AVOSECRETS: Gold Sol.-Social Content – ALMA for Netflix with Lecciones de español: Finalist. INNOVATION-Entertainment Innovation – ALMA for Netflix with Lecciones de Español: Gold Sol.-Entertainment Innovation – ALMA for Netflix with El Episodio Filtrado: Finalist.-Internet Innovation – ALMA for Netflix with Lecciones de Español: Silver Sol.-Internet Innovation – ALMA for Crowdrise with Ayuda Kenya, No Kanye: Bronze Sol.-Internet Innovation – ALMA for Netflix with El Episodio Filtrado: Finalist.-Social Networks Innovation – ALMA for Netflix with El Episodio Filtrado: Bronze Sol.-Social Networks Innovation – ALMA for Netflix with Lecciones de Español: Finalist.PRODUCTION-Audiovisual Production Techniques Photography- Lopez Negrete Communications for FCA RAM with Boss: Bronze Sol.-Audiovisual Production Techniques Photography – WALO for Jarritos with The Journey: Bronze Sol.-Audiovisual Production Techniques Photography – ALMA for Angel Bins with Footshake 1: Gold Sol.-Audiovisual Production Techniques Photography – ALMA for Angel Bins with Footshake 2: Silver Sol.-Print Production Techniques Artwork – Richards/Lerma for MetroPCS Wireless with Classical: Bronze Sol-Print Production Techniques Artwork- ALMA for Clorox Pine-Sol with Mops 2: Sol de Bronce.-Print Production Techniques Artwork – ALMA for Clorox Pine-Sol with Mops 1: Finalist.Complete list of winners here.