Microsoft, Google, Intel, Cisco, Mozilla, Amazon and Netflix have banded together for the project Alliance for Open Media, which aims to develop an open, royalty-free mechanism to create new, free codecs, technologies and audiovisual formats that cover users´ needs and adapts to specifications required by online content.”The starting point is the quest for an interoperable, open system, optimized for the web and hardware adequate across any modern device and in any bandwidth, which allows highest-quality, real-time video delivery and is flexible for all types of content, including user-created content” stated the alliance website.Alliance for Open Media defends the need to develop new open standards to boost video streaming on the Internet, and for these results to be royalty-free, as opposed to Mpeg LA, which demands a US$2.5 for each Mpeg-2 consumption device with coding and decoding capability “Resulting video technologies will be interoperable and open, optimized for the web, thought to ensure ease of use in low processing power and capable of offering the highest video quality in real time. They will also be compatible with protection elements, such as data encryption, necessary for the distribution of digital contents throughout the Internet” they mentioned.
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