Nelson Cabrera, director y director general de Cherry Sundae Media
Cherry Sundae Medias Director, Nelson Cabrera is experienced in the spots business and for years has worked with Gustavo Lauría, Co-Founder and CCO at We Believers. The most recent work they did together was the Volvos Self-Confidence Test. “We did it last year with Hijacking Car Service, but this year was more complicated. Filming with hidden cameras is very difficult. Many years ago I learned how to hide cameras very well and different techniques, but you never know what is happening until you download the memory and check it all. It wasnt very complicated for me, but the Editor, Diego Panich and Gustavo are geniuses. They had to check thousands of hours of recorded material to find the perfect moment. If the day has 24 hours, they worked 27” he told PRODU. Cabrera said that all the team is pleased with the outcome and the piece will enter Cannes. “I have faith in every piece we have for Cannes this year. We have one for Volvo that is going to be very good and other for a beer brand that is one of the best spots Ive done in my life” he explained. “Working with Gustavo is incredible. We go into the set and together we begin to increase and increase the standards. Ive known him for 13 years and we already have 40 commercials together. Working with We Believers is a pleasure because directors are allowed to run freely.”
We Believers presenta su campaña The Volvo Hijacking Car Service
