MERCADEO Versión en español

Nelson Cabrera of Cherry Sundae Media: I have faith in every piece we have for Cannes this year

Manuela Walfenzao| 12 de mayo de 2016

Nelson Cabrera, director y director general de Cherry Sundae Media

Cherry Sundae Media’s Director, Nelson Cabrera is experienced in the spots business and for years has worked with Gustavo Lauría, Co-Founder and CCO at We Believers. The most recent work they did together was the Volvo’s Self-Confidence Test. “We did it last year with Hijacking Car Service, but this year was more complicated. Filming with hidden cameras is very difficult. Many years ago I learned how to hide cameras very well and different techniques, but you never know what is happening until you download the memory and check it all. It wasn’t very complicated for me, but the Editor, Diego Panich and Gustavo are geniuses. They had to check thousands of hours of recorded material to find the perfect moment. If the day has 24 hours, they worked 27” he told PRODU. Cabrera said that all the team is pleased with the outcome and the piece will enter Cannes. “I have faith in every piece we have for Cannes this year. We have one for Volvo that is going to be very good and other for a beer brand that is one of the best spots I’ve done in my life” he explained. “Working with Gustavo is incredible. We go into the set and together we begin to increase and increase the standards. I’ve known him for 13 years and we already have 40 commercials together. Working with We Believers is a pleasure because directors are allowed to run freely.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.