MERCADEO

Nelson Cabrera of Cherry Sundae Media: After winning these Lions the workload exploded

Manuela Walfenzao| 30 de junio de 2016

Nelson Cabrera junto a Gustavo Lauría y Marco Vega de We Believers

Cherry Sundae Media’s Director, Nelson Cabrera won, together with We Believers, four Lions at 2016 Cannes for its {Edible six pack rings;www.produ.com/publicidad/videos/index.html?Noti=11048} campaign for Saltwater Brewery. The initiative developed edible packs to safe ocean life. “With these Lions the workload exploded. Now everyone wants to work with us. I have eight terrific scripts in my mail and I’m trying to see how to choose. Great agencies in New York invited me to show my reel and Andrew Keller of Facebook offered me to produce content for the social network” Cabrera told PRODU. “I know how to win in Cannes and agencies know that, I doubled my Lions -from four to eight- and now have 22 shortlists, and most I owe it to the We Believers’ team. They are amazing and Gustavo is a genius that never stops.” Among the awards is the first Innovation Lion for Cabrera. He explained that this is a very important award because it answers to the way in which his work and the industry have changed. “A 30 seconds spot no longer is filmed in three, four days. Now we spend months talking to see how we make a product better. Now I do very few commercials, is branded content.” Despite of being a long experienced director, Cabrera confessed that he doesn’t count the money, days, nor the fatigue when he is on the set. “I feel I never work, more now that my job has become fun by creating content” he concluded.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image