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NBCUniversal launches the initiative Movimiento to support emerging Latino talent
Manuela Walfenzao| 5 de abril de 2016
The Hispanic group NBCUniversal announced the launching of Movimiento a social-first plataform to study, support and promote emerging Latino talent. Through research in alliance with CultureFirst they will expose the new generation of multicultural storytellers, artists, filmmakers, social media stars and more. The first project in the initiative will be Movimiento música, a webseries with extensions to multiple platforms where they will align emerging artists and their content with forward-thinking brands.Samsung is one of the brands that will power Movimiento música. The Panacea Project Latino group will be the first to appear on the platform. The launch of the series will be at the end of April and will have content introducing the artists. The campaign is aimed at millennials and will track their love for New York City and how that influences their artistry.”Movimiento música builds on the insights of CultureFirst by tapping into the power of musical discovery as a key cultural connector for Hispanics and millennials, vividly brought to life through the musical journey to stardom said Mike Rosen, EVP of Advertising Sales, News and Hispanic Groups at NBCUniversal. This is another shining example of the innovative, culturally relevant solutions we create with our clients to help them connect with the Hispanic audience.”With the support of Samsung, The Panacea Project will make its official debut in the Latin Billboard Music Awards on Thursday, April 28th.
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