Informe de Dieste: En mercadeo multicultural es más importante conocer nuestros clientes más que estereotiparlos
Natasha Sabour, Jr. Copywriter at Dieste wrote a post at Provoke Weekly regarding her becoming a full-time employee in the agency. She highlighted two important insights of her experience: One, the chance they gave to someone who didn’t come from an advertising or marketing background “but still saw something in her that deserved a second look.” Second, the risk she took by applying to a job out of her comfort zone. Sabour was part of the summer 2017 cohort of Dieste interns, where she had three mentors “each as eccentric as they are brilliant” who helped her grow as a writer.She explained that what caught their eye about her, was that she is a history and film student “with an unhealthy affinity for the works of William Shakespeare.” For her, what most people would view as inexperience or lack of qualifications, Dieste viewed it as a chance to introduce a little more diversity to an already talented and diverse group of individuals. Now that she got the job, she wonders how many people have kept themselves from a great opportunity strictly due to a fear of gatekeepers who are more concerned with straightforward candidates? “Being surrounded by people with the same interests, upbringing, beliefs, or experiences can be comforting, but its effect on growth can be limiting.” “To anyone who has inched to the edge of the precipice and is unsure of taking a leap towards fulfilling new opportunities, do not shy away! Reach for unfamiliar prospects with wild abandon and trust that the people on the other side, the ones who value the idea that a diverse skill-set leads to quality work, are the ones who will catch you in a welcoming embrace” she concluded.
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