MERCADEO Versión en español
Natalia Vasco of Havas Media International: Despite cutbacks we kept our business vision during 2015
Manuela Walfenzao| 25 de enero de 2016
During the 2016 Teads Talks conference, sponsored by Teads, Natalia Vasco CEO at Havas Media International shared with PRODU the companys 2015 experience and their vision about this year trends. “2015 was a difficult year, I believe it was the hardest one since the company opened 16 years ago. Our main achievement was to get close to our proposed goals, accomplishing our products quality” she explained. “Many times when companies have complex economic years they aim to 100% in effectiveness and cutting costs. We had a clear vision of maintaining the quality of the product we deliver to our clients and continue to focus in developing the business units while keeping our business vision.” Vasco said that there is expected a great development of programmatic advertising in 2016 which has expanded rapidly in LatAm and Hispanic market. “I believe that the most important thing at the moment is that advertisers are looking for a much more transparent business, much clearer in programmatic. Is something clients are demanding increasingly and calling for” she said. “Teads approach is very positive. They find elements and formats that guarantee an increase in viewability, and in levels they are buying as agency, also it is advertising that users will enjoy” she concluded.
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