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Naresh Rekhi From ComScore: MyMetrix Explore Helps More Efficiently Analyze Metrics That Matter
Manuela Walfenzao| 28 de julio de 2017
Naresh Rekhi de Comscore: MyMetrix Explore ayuda a analizar más eficientemente las métricas que importan
In the aim to offer their clients around the world a platform to create personalized analysis, reports and visualization based on their different needs, ComScore launched MyMetrix Explore.“As our clients have become more sophisticated than ever in using data to drive their businesses, they asked us to create new tools to help them more efficiently analyze the metrics that matter” said Naresh Rekhi, VP of Product Management at comScore. “That feedback led us to create MyMetrix Explore, which dramatically reduces the time and effort needed to visualize and understand market trends and opportunities.” The advantages this tool offers include: giving clients the ability to create their own data universe,defining their own data exploration experience and creating personalized reports; it provides enhanced interaction and usability features so that clients have even greater flexibility to change time and geography dimensions, add and move charts as needed, further explore specific data points to reveal device or demographic details; and offer cleaner, more streamlined visualizations, so that after identifying the metrics that matter most, clients can begin building reports by adding, cloning, customizing, and arranging those visualizations according to their needs.
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