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Muusemes Rob Filomena: This kind of acknowledgment ratifies that we are making the right connections between music and brands
22 de mayo de 2014
Rob Filomena y Daniel Salcedo, cofundadores de Muuseme
Rob Filomena and Daniel Salcedo, MuuseMes partners and founders, talked to PRODU, after being awarded in the Billboard Latin Music Marketing Awards, for two of the projects where they participated in 2013, along with ALMA, with Concert rooftop for McDonald´s and Batalla of Grupo Gallegos, for the Got milk? campaign.Being awarded means the ratification that we are making the right connections between music and brands, Filomena commented to PRODU. There were two awards for two different campaigns, with two different briefs, and these awards confirm that our work gave excellent results, Salcedo added. Muuseme, founded in 2010, is an innovative digital platform that shows the musical compositions of alternative artists from Latin America, Spain, and the US Hispanic market, with the aim of filling the empty space between musicians and brands, agencies, and communication media producers in the States.When clients come to us with a Project, we can propose relevant music for the Hispanic advertising industry, and we make connections for the artists and musicians in the campaigns and also the advertisers have Access to relevant music for their initiatives, Filomena commented.Additionally, Salcedo remarked the importance of making advertisers and clients understand that the music industry has changed regarding the music licenses costs. Today, they are not as expensive as they were in the past, and you can be surprised on how flexible artists can be now to become part of the campaigns, he said.
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