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MTV launches Safe Sexting campaign for World AIDS Day
Manuela Walfenzao| 7 de diciembre de 2015
Safe sext es una campaña que apunta a incluir los preservativos como emojis
MTVs Staying Alive Foundation released on December 1st – World AIDS Day- a campaign aimed at teenagers that promotes safe sex. With a humorous ad they launched the Safe sext keyboard that features emojis related to sexuality and prevention. The spot features human-sized emoji characters getting hot for sex. The video uses humor with the idea of always including a preservative in the love equation. The campaign was created by Y&R New York and its purpose is to get teens thinking about condoms as part of the sexting language they use in their Smartphones. This initiative aims to support Durexs in its mission to add a condom to the official emoji keyboard, which can be downloaded from MTVs Safe Sext site. Oscar-winning film editor Angus Wall directed the film, while the emoji costumes were created by Casey Storm, costume designer for the movie Where the wild things are. Tony Granger, Global CCO at Y&R New York, leaded the creative team.
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