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Mobile Marketing Pioneer, Isabel Rafferty, Launches Canela Media
Liz Unamo| 13 de junio de 2019
Isabel Rafferty 1
Canela Media, a leading digital media technology company, today announced its official launch in the US market to provide brands with the best of both worlds—the ability to reach multicultural consumers at scale with general market technology and know how. Canela Media’s founder and CEO Isabel Rafferty, recipient of Culture Marketing Council’s 2019 Rising Star Award, the Hispanic marketing industry’s premier award for outstanding marketing and advertising professionals under the age of 35, is globally renowned as a mobile marketing serial entrepreneur and has built several successful multicultural advertising businesses including Mobvious and Adsmovil. Rafferty will be inducted into the Class of 2019 Rising Stars during the CMC Annual Summit on June 11, 2019 at the Statler Hotel in Dallas. Commenting on this news, Rafferty stated, “My passion is in digital technology and I’m extremely fortunate to have a supportive industry network of like-minded individuals who helped turn my passion into reality by teaming up with Canela Media.” Rafferty continued, “With Canela Media, we have developed a breakthrough digital media technology company for brands and agencies who are looking to couple deep data insights with culturally relevant creative campaigns to create meaningful authentic digital experiences. I look forward to the global impact Canela Media will have, by leveraging the power of problem solving technology.” Canela Media ranks as one of the top five Hispanic media companies by ComScore and is also TAG Certified Against Fraud. In the same way that online dating services pair up prospective partners, Canela uses predictive intelligence, audience analysis and matchmaking machine learning technology to connect brands with multicultural audiences through three core channels—influencer marketing, audio and display advertising.
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