MERCADEO Versión en español
Mobile devices are having a huge impact on creative professionals’ careers
Patricia Molina| 8 de julio de 2014
Smartphones están cambiando la cara de la creatividad y el diseño
According to a survey from May 2014 by Edelman Berland for Adobe, 74% of creative professionals in the USA think that mobile devices are changing the face of both creativity and design. The study included graphic designers, illustrators, and photographers, among others.The creative staff said that smartphones have offered them the freedom to do their work wherever and whenever. When inquired about how a device has changed the creative process, 45% of respondents said that it has allowed them to draw inspiration on the go and 42% commented that it allows them to create contents anywhere.Curiously, 41% of the respondents pointed out that it was the means that helped them reach larger audiences, which makes sense when taking into account that American consumers spend more and more time with their mobile devices.Seven out of 10 creative talents talked about creating contents for mobile devices. Websites for mobile devices was the most common type of platform for which respondents created contents, as reported by the 42%. Likewise, 41% was also working on mobile apps and 30% with mobile phone advertising.Almost nine out of 10 respondents, 87%, believe that mobile contents is having a positive impact on creative staff and only 8% said it has been negative, which suggests that mobile device usage will enjoy a lot brighter future in the industry.
