MERCADEO Versión en español
Minín Arévalo from La Nota Latina: The key to marketing has been an explosive strategic mixture, social media and making people think
9 de abril de 2015
Marybel Torres, editora en jefe y Minín Arévalo, directora general de La Nota Latina
Marketing social. That has been the key used by publishers of the magazine La Nota Latina to remain in the Hispanic market, according to what Minín Arévalo, the general director of the online publication, told PRODU. “Truly, to upload original content to Facebook was an excellent strategy”, she comments.”In this relaunching, we are obviously going to continue using Facebook, but we are going to add a couple of networks that currently have a great demand, which are Instagram and Twitter. Additionally, we are going to continue and to leverage even more contests in the page. For example, we will have Latin stories competitions, novels, reading clubs with online discussions, and everything that promotes culture, reading and writing in our lovely language, in Spanish”, explained Arévalo, commenting on the of the refreshing of the page.On this point, he adds, that will involve other abilities that the readers have. They will post their photogalleries taken with their smart phones, which he considers an explosive strategic mixture “social media and getting people to think”.Another key to be in the Hispanic market has been to constantly study the audience and the six month recess has allowed them to make this update of Hispanic’s demands regarding material on reading. “In La Nota Latina, stories are different. This is about people like us, people who arrive at this country to do positive things, to grow, to develop”, he says.
