Millward Brown presenta sus 12 tendencias digitales y de medios para el 2014
The advertising research firm Millward Brown has released a report on what it says will be the 12 most significant digital and media trends in 2014.”In 2014 we will see more marketers trying to generate screen interactions through attractive strategies as TV commercials with hashtags. However, the most successful marketing experts will be those who build a cohesive, clear and consistent presence in all screens and distribute advertising spending in accordance to the time audiences invest in each device said Duncan Southgate, global brand director for digital media at Millward Brown.According to the report, the main challenge for marketers will be to better understand consumer behavior when it comes to using multiple screens in order to adjust their ad spend accordingly.One point the research makes is that after the must-have market for tablets and smartphones, wearable technology will be the next big trend, so much so that it will be seen as the norm in 2014. The health and physical fitness market will continue playing a key role in putting consumers in touch with wearable technology, as in the case of wearables like Nike+ and the Fitbit tracker that are already available and growing fast.
