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Midroll Media announced new sponsorship opportunities at the IAB podcast upfront
Manuela Walfenzao| 8 de septiembre de 2016
Lex Friedman, CRO de Midroll
Midroll Media –company leader in podcast creation, advertising and distribution- announced on Wednesday 7th to agencies and brands executives the release of a new slate of podcasts at the IAB Podcast Upfront event. Midroll is the advertising representing firm for more than 300 podcasts, offering the largest reach for advertisers that want to tap into this industry. The firm represents 20% of the iTunes Top 100, more than its next three competitors combined, explained Lex Friedman, CRO at Midroll. “Our ability to offer advertisers custom, host-read spots on some of the largest podcasts in the world is unrivaled” said Friedman. “Advertisers are consistently surprised and delighted with the measureable impact of the spots we sell across Midroll’s impressive network of shows. And we continue to announce incredible new shows with tremendous appeal to brands and listeners.” Almost 57 million people (21% of Americans over the age of 12) listen to a podcast monthly, according to an Edison Research report from May. That figure grew in 4% since 2015 reached 17. Apart from Friedman’s presentation, Midroll introduced its biggest talents. Ira Glass and Marc Maron, both have become podcast stars, while several celebrities as Katie Couric, Malcolm Gladwell and Shaquille O’Neal are entering in the podcasting world.
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